Copywriters have a superpower! And that has absolutely nothing to do with what niche and what kind of texts they write in.
Copywriters are often not hired or commissioned because they know an industry, but because their type is in demand. Do you know the different types of copywriter personalities? They are as diverse as pizza toppings and all brilliant in their own way.
Have you been introduced to the different types of copywriters? Let’s discuss each type in detail!
Their marketing texts are formulated as finely as poems by Charles Dickens. This style is gifted, many envy these copywriters for their writing talent. Every word fits. They compose hauntingly beautiful sentences. Nobody else finds such pictorial comparisons and such apt neologisms.
There are blood, sweat, and tears in their writings. They try a lot and think for a long time. They don't use standard formulations in the text, that’s rat poison for them.
The poet's ideal customers love stylish formulations and find offensive sales texts à la "The Event of the Century" repulsive. Um, well, who doesn't?
Poets take a long time before their works of art are ready for the light of day.
As the name suggests, entertainers come with marketing texts that are humorous, relaxed and likable. They are convinced that humor brings people together and makes brands much more likable than super-serious ramblings.
They absolutely love wordplay, alliteration, and even rhymes at times. Entertainers also like to tell stories - preferably funny and self-deprecating ones, of course, which also show the imperfect side of the brand. For them, there is no better way than a shovel of charm to bring brands and people together.
The entertainer sometimes overdoes it with funny formulations because they always come up with something better.
Warriors text to save the world. They would never write for a company whose values they don't share. They fight for a good cause with every marketing text. Everyone who reads the text feels this fire of enthusiasm. Someone is writing out of conviction, not just for money.
The warrior can argue like a lawyer from the courtroom series. They research with a lot of zeal and write enthusiastically about the big why. They wield facts and figures like sharp swords. The idea is to not just share information but also use it as arrows of persuasion.
If you can win a warrior as your copywriter, you're in luck. Because the warrior also helps outside of the text, gives advice on marketing measures and makes proactive suggestions.
The historian is well versed in the history of advertising. They can quote from every campaign that has ever won at Cannes. They subscribe to the Advertising Yearbook and read all sorts of blogs about marketing and the advertising industry.
They like to draw inspiration from great role models and keep virtual filing cabinets full of ideas that they can pull out at any time. Their fellow copywriters secretly envy their industry knowledge.
The historian writes best for companies that like their marketing to be solid and not so risky.
The ultimate copywriting skill for the adventurer is originality. They ignite fireworks of ideas at every opportunity by throwing themselves into everything that has never existed before. Their ideas are offbeat and sometimes more than a little crazy.
As a copywriter, the adventurer lands unexpected and spectacular successes like Squid Game on Netflix. But also epic disasters like the Gorch-Fock renovation. Of course, the adventurer knows current marketing trends but often ignores them. Because, as a matter of principle, they always have a better idea.
The adventurer is the ideal copywriter for brands that like to break new ground in marketing and appreciate unusual ideas.
The analyst is a data nerd. Copywriting is their science. They are enthusiastic about the fact that texts no longer have to be judged from the gut. Fortunately, there are now click rates, length of stay measurements, reactions and user-persona data. They master the numbers and draw the right conclusions. Favorite tools include A/B testing, customer surveys, and various plugins for SEO and conversion optimization.
Before they start copywriting, they work extensively with metrics. No one dissects the target group better than the analyst. Their texts and measures are based less on intuition than on solid data.
Analysts are great copywriters for anyone serious about conversion copywriting. They enthusiastically plan funnels and cross-media campaigns.
As a copywriter, Butler is a service provider through and through. For them, it's not about creative self-realization. They understand the wishes of their clients and implement them in their interests. That is why they are also willing to work out ideas from the marketing manager. The butler takes the initiative when they see an opportunity to better serve the brand.
They are strong when it comes to the consistent implementation of a brand voice. As a copywriter, the diplomatic and service-oriented butler also suits large brands and companies where there are political labyrinths to navigate.
The bestseller sees the purpose of their texts primarily as selling. They find all other forms of copywriting, which pretends that in the end, it's not about winning customers, totally false.
The bestseller dives psychologically deep into pain points and emotional benefits. Of course, to do a good job, they have to understand their future customers. The bestseller skillfully touches the wound with a knife and writes texts that stimulate the flow of saliva.
The bestseller is just as popular with sales as they are with the marketing department. As copywriters, they suit companies that like to advertise clearly.
The romantics have a crush on their readers. They create a strong emotional bond while copywriting. They find commonalities between companies and the public. That's why they like to tell longer stories that readers can identify with. Incidentally, honesty is a must for them in marketing.
Romantics find classic sales texts intrusive and too many facts boring. They’re not a fan of showering facts and numbers with their writing.
The romantic is the ideal copywriter for companies that like subtle and authentic marketing.